Messaging

Campaign-to-supporter message tips

• Start with a basic invite message
• Customize the message to make it unique to your organization/campaign
• Tell them why you can’t win without their help
• Use language that will touch your supporters’ hearts and/or energize them to support your campaign
• Keep the message brief!

Supporter-to-voter email template tips

• Customize the message to make it unique to your candidate/campaign
• Make the message personal; as if it’s coming from a friend
• Include key highlights of the campaign
• Include only one call to action
• Keep the message brief!
• To avoid SPAM and improve open rates:
  • Do not include too many external web links
  • Do not include graphics