Labor Organizing with OutreachCircle

The most common use labor use cases with OutreachCircle include:

• Using the All in One Canvassing action to assign members to organizers
• Using Affinity Texting to initiate and maintain relationships with members
• Using the Supporter Action Hub to engage and educate members and get their friends involved as well
• Using Relational Organizing during electoral campaigns

All in One Canvassing

With the All in One Canvassing action, you can assign a list to an organizer of volunteer that can be canvassed via phone, text, email or in person. Lists can be imported via CSV, PDI, NGPVAN, EveryAction or Salesforce. Common use cases include:

• Member recruitment
• Ongoing member engagement between organizers and members or volunteers and members
• Precinct/neighborhood organizing
• PAC fundraising

Affinity Texting

Assign members to organizers and make it easy for them to form 1:1 texting relationships from with their own personal phone number. Use cases include:

• Initiating relationships between organizer and member
  • Hi, this is [organizer name], I spoke at the meeting today. I’m looking forward to working with you; please call or text me anytime.
• New Organizing - asking new employees to join the union
  • Hey there, this is [organizer name], I work for [name of local]. You free to meet up? This is my number, feel free to call or text me any time.
• Organizing volunteers for rallies and protests
  • Hi, this is [organizer name], our annual day of action at the Capital is next month. Can you make it? Click here to register [event link]
  • Hi, this is [organizer name], would love to see you at the protest tomorrow. Meet at [place] at [time]. 
• Sending reminders of events
  • Hi, this is [organizer name], in case you missed it, we have [an event] tomorrow [event location & time]. Can we count on you to attend?

Supporter Action Hub

The action hub is perfect to regularly engage and inform your members as well as get their friends involved. 

• Provide regular updates
  • Create Supporter Update actions to keep members up to date on the latest news and developments
• Track attendance at meetings
  • Create Attendance/Check-in actions
  • Ask members to check in during the event to track attendance
• Social sharing
  • Ask members to share on social at every event
  • Create organic (and free) social media campaigns

Relational Organizing

Make it easy for members to encourage their friends, family and neighbors to support endorsed candidates and measures. Provides an alternative to phone and door to get more members involved. 

• Increasing event attendance
  • Load in a target list/voter file
  • Create an Email/Text Friends action with voter file matching enabled
  • Ask members to invite all of their friends that live in the district to attend upcoming events
  • When they log in, there will be a sample message they can use to invite their friends
• GOTV 
  • Create an Email/Text Friends action with voter file matching enabled
  • Ask members to remind their friends in the district to vote
  • Based on published research, we are seeing 5% turnout bumps at the top of the ticket and 10-20% for down ballot races