How OutreachCircle Helps You Win

Winning an election is a simple goal, but getting there takes work. When utilized as part of a well-organized campaign, OutreachCircle is extremely efficient and effective at persuading and turning out voters for all parts of the campaign process: fundraising, sharing news, persuasion, ID, GOTV, inviting people to events, organizing, and recruiting volunteers. 

Benefits can include: 

• Higher turnout. Voters receiving friend-to-friend messages via OC have seen 2-15 points higher turnout in general elections and 5-20 points in primary elections.  
• Efficient voter outreach. On average, each supporter you recruit to use OC will be able to quickly and personally reach 50-200 voters with 40-60% email open rates and 10-20% survey response rates. That means one volunteer can reach 100 voters and engage 20 voters. You can significantly increase this range by targeting well connected people, who have larger networks.
• Increased canvassing efficiency. Generating voter IDs through OC can be 100x faster than phone banking or door knocking.  
• Volunteer recruitment. Having volunteers recruit their friends is more efficient for the campaign and research has shown that having a friend ask is more effective than the campaign asking. 
• Improved voter persuasion. Your mileage may vary, but campaigns have found that voters are 15-25 points more likely to support your campaign after receiving a friend-to-friend message via OC. This is especially effective with undecided or low-information voters, who are on the fence about your campaign or just don't know enough about either candidate to make a decision.
• New or increased donors. Donors are highly motivated by the activities of their peers. Donors whose friends and peers are visibly engaged in the campaign are often more likely to increase their financial support. 
• Increased name recognition. Leveraging key influencers to widely and publicly support your campaign can build grassroots momentum in your district.